This documentary explores the history of Nike, from its origins as Blue Ribbon Sports to becoming one of the world’s most iconic brands. Nike’s journey began with founder Phil Knight’s bold idea: importing Japanese running shoes to challenge the dominance of German brands like Adidas and Puma. Inspired by the success of Japanese camera companies overtaking German competitors, Knight believed the same could happen in the sports shoe industry.
What started as a college assignment turned into an entrepreneurial quest filled with challenges. Phil Knight struggled with finding suppliers, importing shoes, and convincing others of his vision. Despite these hurdles, Nike grew into a global powerhouse, rebranding from Blue Ribbon Sports, launching innovative marketing campaigns, and eventually going public with a successful IPO.
But like any big company, Nike’s rise wasn’t without controversy. This business documentary dives into the inspiring success story of Phil Knight’s empire, offering lessons in entrepreneurship, marketing, and perseverance, while also addressing the challenges and controversies that shaped Nike’s legacy.