Today’s video is my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what’s tried and true. I also share my two cents about the importance of the creative and why it is the variable of any marketing conversation — a winning strategy is going consumer up, not boardroom down. It’s all about trying new things in your day to day advertising and letting the intelligence of AI bring your ads to the right audience!
00:00 — Making viral videos
00:49 — Why you should move on from old branding strategies
06:01 — Where companies go wrong with advertising
12:40 — Understanding what social media platforms provide
19:08 — The creative is key
27:40 — Possible to ask for a viral video?
32:06 — The importance of leveraging kindness in business