![Today we’re breaking down AppLovin. We cover the major components of AppLovin, how the mobile games business feeds its software platform, and the importance of staying nimble while experiencing rapid growth. <br /><br />Our guest is its CEO and co-founder, Adam Foroughi. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here: https://www.joincolossus.com/episodes/30629699/foroughi-applovin-monetizing-marketing-mobile-apps<br /> <br />-----<br /> <br />This episode is brought to you by Tegus. Tegus is the new digital hub for market intelligence. The Tegus platform empowers Investors and Corporate Development teams to invest smarter by pairing best-in-class technology with the highest quality user-generated content and data. Find out why a majority of the top firms are using Tegus on a daily basis. If you're ready to go deeper on any company and you appreciate the value of primary research, head to tegus.co/breakdowns for a free trial.<br /> <br />-----<br /> <br />Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes.<br /> <br />Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.<br /> <br />Follow us on Twitter: @JoinColossus | @patrick_oshag | @jspujji | @zbfuss<br /> <br />Show Notes<br />[00:00:00] - Introduction <br />[00:02:41] - [First question] - The first risk taken when creating AppLovin and how it all began<br />[00:05:05] - Why was there pushback against games and adtech back in 2012<br />[00:07:12] - What it was like in the early days to get the app in front of a customer <br />[00:08:54] - Building a platform and software product versus becoming an advertising agency<br />[00:10:47] - The major components of AppLovin and how it works <br />[00:15:21] - The space or areas where most people interact with them and see their work <br />[00:16:26] - What he considers to be the next key chapters after AppLovin’s early days <br />[00:18:25] - How they determine strategy between the app developer side of the business and app ownership<br />[00:25:50] - How AppLovin interacts with Apple, Android, and the relationship between products<br />[00:27:11] - What he’s learned about the importance of scale in advertising <br />[00:28:58] - The major breakout points in the business that led to where he is today <br />[00:30:22] - Their revenue model and it how it breaks between software and apps<br />[00:33:55] - The margins of gaming, its business proposition, and the future value of this side of the franchise<br />[00:38:53] - His perspective on what defines great digital marketing today <br />[00:40:31] - Walking through the shifts in privacy, targeting, and data as technology changes<br />[00:43:13] - His thoughts on emerging platforms as competitive threats and/or opportunities <br />[00:44:58] - How they’ve kept the business nimble and very product-focused on a corporate level<br />[00:46:53] - Their concept of meetings and how they’ve learned to run them effectively<br />[00:50:24] - The missing pieces in his strategic mission that he still wants to do in five years time<br />[00:51:42] - What he’s learned from Facebook, Google, and game studios he’s worked with<br />[00:54:32] - How he thinks about defensibility and power in the business as they evolve and grow<br />[00:57:19] - His philosophy on the maturity of the business and if they’d pay dividends in the future<br />[00:59:32] - How he has most improved in his career during his time with AppLovin <br />[01:02:03] - Questions that the world’s largest bear would ask him today<br />[01:03:18] - The most interesting trends happening around him in the digital space<br />[01:06:04] - His thoughts on the eventual impact of Facebook and Google becoming competitors rather than the collaborators they are today<br /><br />#businessbreakdowns #applovin #podcast](https://media.thebusinessprofessor.com/wp-content/plugins/youtube-feed-pro/img/placeholder.png)
Today we’re breaking down AppLovin. We cover the major components of AppLovin, how the mobile games business feeds its software platform, and the importance of staying nimble while experiencing rapid growth.
Our guest is its CEO and co-founder, Adam Foroughi.
Show Notes
[00:00:00] – Introduction
[00:02:41] – [First question] – The first risk taken when creating AppLovin and how it all began
[00:05:05] – Why was there pushback against games and adtech back in 2012
[00:07:12] – What it was like in the early days to get the app in front of a customer
[00:08:54] – Building a platform and software product versus becoming an advertising agency
[00:10:47] – The major components of AppLovin and how it works
[00:15:21] – The space or areas where most people interact with them and see their work
[00:16:26] – What he considers to be the next key chapters after AppLovin’s early days
[00:18:25] – How they determine strategy between the app developer side of the business and app ownership
[00:25:50] – How AppLovin interacts with Apple, Android, and the relationship between products
[00:27:11] – What he’s learned about the importance of scale in advertising
[00:28:58] – The major breakout points in the business that led to where he is today
[00:30:22] – Their revenue model and it how it breaks between software and apps
[00:33:55] – The margins of gaming, its business proposition, and the future value of this side of the franchise
[00:38:53] – His perspective on what defines great digital marketing today
[00:40:31] – Walking through the shifts in privacy, targeting, and data as technology changes
[00:43:13] – His thoughts on emerging platforms as competitive threats and/or opportunities
[00:44:58] – How they’ve kept the business nimble and very product-focused on a corporate level
[00:46:53] – Their concept of meetings and how they’ve learned to run them effectively
[00:50:24] – The missing pieces in his strategic mission that he still wants to do in five years time
[00:51:42] – What he’s learned from Facebook, Google, and game studios he’s worked with
[00:54:32] – How he thinks about defensibility and power in the business as they evolve and grow
[00:57:19] – His philosophy on the maturity of the business and if they’d pay dividends in the future
[00:59:32] – How he has most improved in his career during his time with AppLovin
[01:02:03] – Questions that the world’s largest bear would ask him today
[01:03:18] – The most interesting trends happening around him in the digital space
[01:06:04] – His thoughts on the eventual impact of Facebook and Google becoming competitors rather than the collaborators they are today