Have you ever considered that the traditional rules of business and life might be holding you back? What if the path to extraordinary success lies in thinking differently and challenging societal norms?

In this extended interview, we sit down with Derek Sivers, who built CD Baby from scratch and sold it for $22 million. Derek shares his unconventional journey from circus clown and musician to accidental tech founder, and the invaluable lessons he learned along the way.

Derek & Omar discuss how to create a business that serves as an extension of your ideal life, and learn about the power of minimalism in fostering creativity and focus. Derek also shares his surprising approach to wealth that led him to structure his exit for charitable giving.

So whether you’re an entrepreneur, artist, or someone seeking a more intentional approach to life and work, this episode promises to challenge your assumptions and inspire new ways of thinking.

Timestamps:
00:00:00 Welcome to $100 MBA podcast
00:00:17 Meet Derek Sivers: Entrepreneur and Innovator
00:03:01 How CD Baby Started: From Idea to Execution
00:04:23 Blue Ocean Strategy: Finding Your Unique Market
00:06:02 Transitioning from Musician to Entrepreneur
00:08:10 The Financial Success and Sale of CD Baby
00:10:31 Life After Selling a Successful Business
00:13:20 Embracing a Simple Life to Fuel Creativity
00:19:11 How New York’s Music Scene Shaped CD Baby
00:21:47 Move to New Zealand: Balancing Family and Business
00:27:25 Overcoming Business and Leadership Challenges
00:34:18 Staying Client-Focused in a Growing Company
00:37:01 Writing ‘How to Live’: Lessons for Entrepreneurs
00:50:41 Breaking Free from Social Expectations
01:08:01 Giving Back: Selling Books and Donating Profits
01:14:00 Final Thoughts and Entrepreneurial Wisdom