In this episode of Startup School, YC Group Partner Tom Blomfield dives deeper into the metrics that matter most for consumer startups. Tom discusses paid and organic user growth, unit economics, net promoter scores, and the “magic moment” in your product that is most important to track.

Chapters
00:00 – Intro
01:00 – Growth Rates
01:24 – Organic vs. Paid Growth
05:27 – Cannibalization
06:21 – Paid Growth
10:59 – Unit Economics
17:04 – Net Promoter Score (NPS)
20:23 – Recap
22:14 – Outro