In this weeks case study, The Biz Doc discusses How Blue Apron Lost 1 Billion in Value (DAMN!).
Sprinters train carefully to perfect their form in order to win and set world records – they don’t try to pole-vault.
So why do CEOs and businesses jump into seemingly related lanes and justify it by saying, “Hey, it’s all track and field?
Well, Blue Apron just tried to pole vault. It’s is tanking and it’s only going to get worse. Here’s my case study explaining it.