Coca Cola founded its first bottling factory in India in 1950, just 3 years after India became independent. But soon after, India turned to socialism and began nationalizing many private companies, including Coca Cola. So how did Coca Cola escape the claws of India’s socialist government and acquired 60% of India’s beverage market share?
How Coca Cola Lost India (And How They Won Her Back) – Case Study
by TheBusinessProfessor | Feb 28, 2019 | 0 comments