This week on case Studies with the Biz-Doc, How Lamborghini became a super car comeback story. The incredible history of the legendary super car company has 3 parts:
1) The entrepreneurial journey of Ferruccio Lamborghini
2) 20 Years of wandering after he sold the company
3) The amazing renaissance – led by Audi
I break it down and share how Lamborghini almost died in business, how the brand went from tractors to super car leader and why they sell for hundreds of thousands of dollars.