YC often says “talk to your users”, but actually doing that is surprisingly tricky. YC Group Partner Gustaf Alströmer gives non-obvious advice on how to talk to both current and potential users, how to run a great user interview, and how to interpret the feedback in these conversations.

Chapters
00:00 – Introduction
00:26 – Outline
00:42 – Best founders learn from their users
03:23 – Who should I talk to?
05:58 – How to interview potential customers
09:42 – Follow ups & Don’t ask these questions
14:37 – MVP prototype session interviews
17:04 – Summary

#startup #entrepreneur #sales