This is Zack Fuss, an investor at Irenic Capital, and today we are breaking down Intuit. We cover the scope of Intuit’s various offerings, how they have fought off significant competition, and the key drivers behind Intuit’s dominant financial position.
Our guest is John Feeley, Deputy CIO and a Portfolio Manager at Findlay Park.
Show Notes
[00:00:00] – Introduction
[00:03:19] – [First question] – What Intuit does and their various offerings
[00:04:14] – The size and scope of their business lines and customer bases
[00:06:20] – Power to the People; How Intuit was founded
[00:09:47] – Evolving from Quicken to the core franchise of small business accounting and consumer tax
[00:13:30] – The value proposition of their products and their economic models
[00:17:43] – Whether or not Intuit’s offerings have a network effect similar to Microsoft Office
[00:21:56] – The barrier to entry for competition and what makes them so defensible
[00:26:04] – High level overview of the financials of the business
[00:30:22] – The competitive advantage of their culture and managerial style
[00:34:49] – Capital allocation historically for the company
[00:37:09] – The commercial imperative to acquire Credit Karma and Mail Chimp
[00:40:18] – Why acquire Mail Chimp given how different it is from their existing offerings
[00:43:06] – Potential risks for Intuit given the stride towards tax simplification
[00:45:31] – The key drivers of their growth beyond their expected GDP percentage
[00:49:45] – Lessons for investors and builders to take away from Intuit
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