The story of Lamborghini is a fascinating tale of ambition, innovation, and resilience in business history. Founded in 1963 by Italian manufacturing magnate Ferruccio Lamborghini, Automobili Lamborghini was created to compete with luxury car giants like Ferrari. The company quickly gained acclaim with the 1966 Miura sports coupé, which revolutionized high-performance cars with its rear mid-engine, rear-wheel-drive layout.
Despite rapid growth, Lamborghini faced challenges during the 1973 oil crisis and financial downturn, leading to ownership changes and even bankruptcy in 1978. The company was later acquired by Chrysler in 1987, followed by Malaysian and Indonesian investors in 1994, before finding stability under Volkswagen Group’s Audi division in 1998.
Today, Business Casual tells the story of how Lamborghini overcame setbacks to become one of the most iconic names in luxury and supercar history. Learn how it all started, the key innovations that defined the brand, and the epic rivalry with Ferrari that fueled its rise.