The Rise of the Billion Dollar Fake Milk Industry – From Rude Health to Vitasoy
Dairy is no longer your only choice when it comes to milk or mylk, the term for plant-based milk alternatives. And we have trailblazing entrepreneurs to thank for that, like Vitasoy who first made soy milk for refugees and then into a creamy drink that’s stood the test of time. And pushing for non-dairy options in the UK, Rude Health who turned a kitchen-table operation into one of the region’s best-loved brands.