Higher prices and longer wait times have Starbucks customers pulling back. With sales falling for three straight quarters and baristas juggling in-store, drive-thru and digital orders with endless customization options, the struggling chain is in need of a fresh start. So, how did the company get here and what is new CEO Brian Niccol’s plan to turn it all around?
0:00-1:09 – Intro
1:10-2:05 – The Starbucks Story
2:06-3:19 – Decline of the Cafe Experience
3:20-5:42 – Trouble with Unions
5:43-6:41 – 2024: Protests, China, and Other Woes
6:42-8:29 – Can Brian Niccol Save the Day?