Fawn Weaver, founder of Uncle Nearest Premium Whiskey, joins host Jeff Berman to share scale lessons from building one of the fastest-growing spirit brands in history. Hear how a photo in the newspaper inspired Fawn to uncover a forgotten legacy, break into the whiskey business, and craft a billion-dollar brand.
Chapters:
00:00 Whiskey business is risky business
01:22 Discovering the story of Nearest Green
05:42 Buying the property where Jack Daniel grew up
06:18 Building a bourbon brand against all odds
08:28 The battle to break into bourbon distribution
12:18 Fawn Weaver’s fundraising strategy
14:32 How press fueled Uncle Nearest’s growth
18:26 How blitzscaling built a bourbon empire
22:55 The culture principles that fuel Uncle Nearest
26:41 The mission to honor Nearest Green’s legacy & ancestors
28:21 Lightning Round
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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world’s most fascinating companies. Founders, CEOs, and dynamic innovators (from companies like Uber, Airbnb, Apple, and Disney) join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman — LinkedIn co-founder and Greylock partner. From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.
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