This is Zack Fuss, an investor at Irenic Capital, and today we’re breaking down Vanguard. As of 2022, Vanguard commands $7.5 trillion of assets under management and owns approximately 8.5% of any given public company in the US. We explore the firm’s unique ownership structure, which in large part enabled its success, look at the potential for regulation to slow Vanguard down, and assess the unique figure that founded the business, Jack Bogle.

Our guest is Eric Balchunas, a senior ETF analyst at Bloomberg and author of The Bogle Effect.

Show Notes
[00:02:24] – [First question] – The size and scale of Vanguard as it exists today
[00:05:45] – Some of the secular forces that has allowed Vanguard to capture so much of the market
[00:09:04] – How Vanguard generates revenue and thoughts on its ownership structure
[00:12:36] – What the fee structure would look like as an investor buying an ETF versus a fund
[00:15:10] – The key differences of investing in a Vanguard ETF compared to a mutual fund
[00:18:20] – Market share of the key players and the industry landscape
[00:21:24] – How big of a player ARK is in relation to how much media coverage they get
[00:22:33] – Jack Bogle’s history, his thesis on mutual funds, and starting Vanguard
[00:28:07] – What it was like transitioning to new leadership given Jack’s fans and supporters
[00:32:10] – The thing that allows Vanguard to attract more funds despite their competitors
[00:35:58] – Complimentary services their competitors are offering that Vanguard is considering to capture more market share
[00:42:59] – Potential regulatory risk that could pose a threat to Vanguard’s growth
[00:47:27] – How Vanguard has managed to avoid headlines unlike Blackrock
[00:48:56] – The lessons for investors and builders when studying Vanguard’s story

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