Vespa: The Scooter That Rebuilt Italy – Case Study

by TheBusinessProfessor | Apr 19, 2019 | 0 comments

YouTube Video UExfdWpiaThtREFsUk9tTDcwcVpCN2Via3k5LS1xb2ZTRi5FMjFERkYxMjI2NjkyMjg5

📨 Follow Business Casual on Substack ➡️ https://businesscasualhq.substack.com<br />How did WWII reshape Piaggio Company? Why is Vespa called Vespa? And how did the movie Roman Holiday popularize Vespa and help them sell more than 100,000 units worldwide? <br />⭑ Subscribe to Business Casual → Don’t forget to subscribe!<br /><br />📚 If you enjoyed this #History video about #Vespa and want to learn even more, we recommend you read the book "Vespa History" by Virginia Burns 👉 https://amzn.to/2ZI9pmk<br />(note: as an Amazon Associate, Business Casual earns from qualifying purchases).<br /><br />Follow Business Casual on X and Substack! ⬇️<br />𝕏 → https://x.com/@CasualDigestCom<br />📨 Substack → https://businesscasualhq.substack.com<br /><br />#Piaggio

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