How Richard Branson Built a Global Brand with Virgin and How You Can Too | The $100 MBA Show Ep. 2566
What does it take to build a brand that thrives for 50 years?
That’s exactly what I set out to discover when I traveled across 3 flights to Barcelona to celebrate Virgin’s 50th anniversary aboard Virgin Voyages. I wanted to get up close and personal with the Virgin brand – and trust me, it was an eye-opening experience!
Today I’m excited to share the lessons I learned from this amazing experience. We’ll be looking at how a bold brand identity can make you stand out, why embracing risk and innovation is crucial for growth, and how going above and beyond for your customers can turn them into lifelong fans.
Plus, we’ll uncover the magic of community building and how a powerful vision can drive your business forward for decades to come.
So stick around and get ready to build a brand that not only survives but thrives.
Timestamps:
00:00 Welcome to the $100 MBA Show
00:04 Virgin’s Journey That Redefined Branding
01:10 The Secret Power Behind Iconic Brands
03:20 Let’s Talk About Risks
06:38 The Secret to Making a Lasting Impact
09:05 The One Thing That Builds Loyalty
10:33 What Sets Richard Branson Apart
11:48 Great Brands Last Because