Netflix is an inspirational example of a company that successfully shifted its business model multiple times and grew exponentially because of that. They started with renting boxed products through a mail service nationally (in the US) and shifted to delivering on-demand entertainment catering to diverse needs globally. The “all you can eat subscription’ that Netflix offers, lets you watch your favorite shows anywhere and at any time you want.
What did their innovation journey towards this success look like and what is driving the exponential growth? Let’s explore how Netflix shifted its business model in order to grow exponentially.