The TED Audio Collective is a collection of podcasts for the curious.
Why do we trust some companies and not others? Using real-world examples, digital trust advisor Marcos Aguiar decodes this make-or-break quality — and offers seven tools to help leaders design a foundation of trust into their business ecosystems in order to achieve long-term success. After the talk, Modupe shares how to weave trust-building tools into company culture (even after damage has been done).