![Today, we will be diving into Cardlytics. We cover what makes Cardlytics' value proposition so valuable to the ecosystem, how Cardlytics' measurement capabilities differ from Google, and what is needed for Cardlytics to reach its full potential.<br /> <br /> To help break down Cardlytics, I will be joined by Cliff Sosin, founder of CAS Investment Partners.<br /> <br /> For the full show notes, transcript, and links to the best content to learn more, check out the episode page here: https://www.joincolossus.com/episodes/90410739/sosin-cardlytics-the-ad-platform-with-purchasing-power<br /> -----<br /> <br /> This episode is brought to you by Quartr. With Quartr, you can access conference calls, investor presentations, transcripts, and earnings reports – straight from your pocket. Quartr is 100% free and includes companies from 12 markets including the US, the UK, Canada, India, and all the Scandanavian countries. Quartr is available for both iOS and Android, so check out the app today.<br /> <br /> -----<br /> <br /> Business Breakdowns is a property of Colossus, Inc. For more episodes of Business Breakdowns, visit joincolossus.com/episodes.<br /> <br /> Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.<br /> <br /> Follow us on Twitter: @JoinColossus | @patrick_oshag | @jspujji | @zbfuss<br /> <br /> Show Notes<br /> [00:00:00] - Introduction<br /> [00:02:33] - [First question] - What Cardlytics does and their scale<br /> [00:06:51] - What happens from a consumer perspective when using their service?<br /> [00:08:14] - Numbers around the current scope of the business today<br /> [00:08:40] - Comparing Cardlytics to Google and Facebook’s advertising models<br /> [00:11:01] - History of the company and how they gained access to bank transaction data<br /> [00:15:20] - Revenue splits, gross profits, and companies that have had success using them<br /> [00:19:23] - Potential risk to the company if banks were to start offering this service in house<br /> [00:23:02] - Possible parallels between Visa and Cardlytics as a transaction protocol for banks<br /> [00:25:15] - Whether or not brand matters for them<br /> [00:26:15] - Lessons learned about network effects and whether or not it applies<br /> [00:30:24] - What opportunities excite him about improving the Cardlytics platform<br /> [00:35:24] - The role that data and predictive algorithms could play in perfecting the user experience and business scale<br /> [00:39:45] - Reasons that Cardlytics could slip and reverse their progress or fail writ large<br /> [00:44:17] - What one question he’d like to answer to improve the business<br /> [00:46:38] - Lessons he’s learned about data privacy building the company<br /> [00:47:34] - What is impressive about Cardlytics through the lens of leaders and management<br /> [00:50:39] - Whether or not his views on investing has changed in regards to the quality of management over the course of growing Cardlytics<br /> [00:51:57] - What they would have to do and where they would have to spend to grow the business over the coming decade<br /> [00:54:41] - Neobanks posing a potential threat to the tech stack they’ve build<br /> [00:59:13] - Lessons for operators in building a business when studying Cardlytics’ story<br /> [01:02:10] - Lessons for investors when studying Cardlytics’ story<br /><br />#businessbreakdowns #cardlytics](https://media.thebusinessprofessor.com/wp-content/plugins/youtube-feed-pro/img/placeholder.png)
Today, we will be diving into Cardlytics. We cover what makes Cardlytics’ value proposition so valuable to the ecosystem, how Cardlytics’ measurement capabilities differ from Google, and what is needed for Cardlytics to reach its full potential.
To help break down Cardlytics, I will be joined by Cliff Sosin, founder of CAS Investment Partners.
Show Notes
[00:00:00] – Introduction
[00:02:33] – [First question] – What Cardlytics does and their scale
[00:06:51] – What happens from a consumer perspective when using their service?
[00:08:14] – Numbers around the current scope of the business today
[00:08:40] – Comparing Cardlytics to Google and Facebook’s advertising models
[00:11:01] – History of the company and how they gained access to bank transaction data
[00:15:20] – Revenue splits, gross profits, and companies that have had success using them
[00:19:23] – Potential risk to the company if banks were to start offering this service in house
[00:23:02] – Possible parallels between Visa and Cardlytics as a transaction protocol for banks
[00:25:15] – Whether or not brand matters for them
[00:26:15] – Lessons learned about network effects and whether or not it applies
[00:30:24] – What opportunities excite him about improving the Cardlytics platform
[00:35:24] – The role that data and predictive algorithms could play in perfecting the user experience and business scale
[00:39:45] – Reasons that Cardlytics could slip and reverse their progress or fail writ large
[00:44:17] – What one question he’d like to answer to improve the business
[00:46:38] – Lessons he’s learned about data privacy building the company
[00:47:34] – What is impressive about Cardlytics through the lens of leaders and management
[00:50:39] – Whether or not his views on investing has changed in regards to the quality of management over the course of growing Cardlytics
[00:51:57] – What they would have to do and where they would have to spend to grow the business over the coming decade
[00:54:41] – Neobanks posing a potential threat to the tech stack they’ve build
[00:59:13] – Lessons for operators in building a business when studying Cardlytics’ story
[01:02:10] – Lessons for investors when studying Cardlytics’ story