What if doubling down on a niche market is the key to standing out and thriving? Playing it safe might be the reason you’re not seeing extraordinary success.
I was fortunate to get to film this extended interview with Andy Morgan during my time in Japan.
Andy built a highly successful business by focusing on a specific niche, and in this episode, he shares how he identified a unique market opportunity, developed his business model, and created a brand that truly resonates with his target audience.
We cover the benefits of narrowing your focus, staying committed to your vision when the path gets tough, and the key steps to identifying and aligning your niche with market needs.
Timestamps:
00:00:00 Welcome to $100 MBA podcast
00:00:17 Meet Andy Morgan
00:01:33 Andy Morgan’s Journey to Japan
00:03:03 From Teaching English to Building a Coaching Business
00:11:22 How Andy Created a Unique Business Model
00:17:05 How to Build a Business with High Margins
00:23:45 The Role of Systems in Business Success
00:26:15 Andy’s Vision for the Future of Ripped Body
00:32:45 The Importance of Transparency with Clients
00:36:22 The Impact of Japanese Business Culture
00:40:15 The Role of Continuous Learning in Business
00:43:50 Effective Marketing Strategies for Niche Businesses
00:48:12 Building Long-Term Client Relationships
00:55:07 Future Trends in the Fitness Industry
01:00:20 Word of Advice for Aspiring Entrepreneurs
01:03:15 Wrap-up | Follow Andy Morgan