![Today, we will be diving into Facebook. We cover how Facebook successfully navigated the transition from desktop to mobile, what drives the value of its network, and dive deep into the Facebook ad ecosystem.<br /><br />Our guests are Robert Cantwell. the founder and CIO of Upholdings, and Jesse Pujji, the co-founder and CEO of Ampush.<br /> <br />For the full show notes, transcript, and links to the best content to learn more, check out the episode page here: https://www.joincolossus.com/episodes/38601505/cantwell-facebook-the-trillion-dollar-listing<br />-----<br />Business Breakdowns is a property of Colossus, Inc. For more episodes of Business Breakdowns, visit joincolossus.com/episodes.<br /> <br />Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.<br /> <br />Follow us on Twitter: @JoinColossus | @patrick_oshag | @jspujji | @zbfuss<br /> <br />Show Notes<br />[00:00:00] - Introduction<br />[00:03:20] - [First question] The size and scale of Facebook and how we interact with it<br />[00:04:59] - The best way to describe what their true core business is<br />[00:07:21] - Observing Facebook’s growth as an operator and how it impacts his view of it <br />[00:10:46] - The ad model that they offered that wasn’t historically available before<br />[00:12:49] - Competitive advantages they have today that makes theory moat impenetrable<br />[00:15:44] - Potential impacts of the decentralization of the internet<br />[00:19:20] - One of the biggest risks to Facebook over the coming years<br />[00:23:33] - Future asset optionality that investors should be excited about<br />[00:28:16] - Thoughts on whether or not Facebook abuses its power given its size<br />[00:31:19] - Whether or not plans to establish themselves as a super app holds true<br />[00:34:14] - What Facebook is today and where they’re going<br />[00:36:25] - Why Facebook has such an effective ad system for digital marketing<br />[00:41:28] - Overview of how an advertiser uses their ad platform<br />[00:45:39] - Key dynamics that impact bidding on certain keywords and customers<br />[00:49:22] - The types of companies that are being built on top of Facebook’s ad railway<br />[00:52:13] - What data they have and common misconceptions about it<br />[00:56:15] - Things Facebook could learn about cross-app system tracking <br />[00:59:07] - The competitive landscape of digital advertising today<br />[01:01:52] - What would have to play out in order for them to stop growing<br />[01:04:05] - The ways in which commerce plays into Facebook’s story today<br />[01:07:39] - How having access to a user's payment information is a value unlock<br />[01:08:55] - The most important thing to Facebook and lessons to be learned from their story<br /><br />#businessbreakdowns #facebook](https://media.thebusinessprofessor.com/wp-content/plugins/youtube-feed-pro/img/placeholder.png)
Today, we will be diving into Facebook. We cover how Facebook successfully navigated the transition from desktop to mobile, what drives the value of its network, and dive deep into the Facebook ad ecosystem.
Our guests are Robert Cantwell. the founder and CIO of Upholdings, and Jesse Pujji, the co-founder and CEO of Ampush.
Show Notes
[00:00:00] – Introduction
[00:03:20] – [First question] The size and scale of Facebook and how we interact with it
[00:04:59] – The best way to describe what their true core business is
[00:07:21] – Observing Facebook’s growth as an operator and how it impacts his view of it
[00:10:46] – The ad model that they offered that wasn’t historically available before
[00:12:49] – Competitive advantages they have today that makes theory moat impenetrable
[00:15:44] – Potential impacts of the decentralization of the internet
[00:19:20] – One of the biggest risks to Facebook over the coming years
[00:23:33] – Future asset optionality that investors should be excited about
[00:28:16] – Thoughts on whether or not Facebook abuses its power given its size
[00:31:19] – Whether or not plans to establish themselves as a super app holds true
[00:34:14] – What Facebook is today and where they’re going
[00:36:25] – Why Facebook has such an effective ad system for digital marketing
[00:41:28] – Overview of how an advertiser uses their ad platform
[00:45:39] – Key dynamics that impact bidding on certain keywords and customers
[00:49:22] – The types of companies that are being built on top of Facebook’s ad railway
[00:52:13] – What data they have and common misconceptions about it
[00:56:15] – Things Facebook could learn about cross-app system tracking
[00:59:07] – The competitive landscape of digital advertising today
[01:01:52] – What would have to play out in order for them to stop growing
[01:04:05] – The ways in which commerce plays into Facebook’s story today
[01:07:39] – How having access to a user’s payment information is a value unlock
[01:08:55] – The most important thing to Facebook and lessons to be learned from their story