Did you know that nearly 80% of small business owners started their business based on a passion?

“Finding your passion” might sound like solid advice, but I’m here to tell you that it could lead you in the wrong direction.

In today’s Q&A Wednesday, I answer the big question: “How do I find my passion?” And more importantly, why you shouldn’t! I’m sharing a better strategy—one that focuses on adding value, leveraging your strengths, and solving real problems.

It’s time to start building something with substance that stands the test of time. Enjoy this episode.