For more than a half-century, The North Face has competed in the space outfitting mountain climbers and skiers. But the outdoor recreation brand is now hoping to become a significant player in the $185 billion streetwear market. In the three months ending September 2021, The North Face had revenue of $883 million, 31% higher than a year earlier. And while interest in outdoor activities like camping has surged, climate change and consumer trends like sustainability have led to a range of challenges and opportunities for the brand.
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