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Eric Siu and Neil Patel discuss Jaguar’s recent marketing campaign that sparked controversy due to its focus on gender identity rather than the product itself. They critique the decision to alienate the brand’s core audience and compare it to other failed marketing strategies.
Timestamps:
00:00 – Jaguar’s Controversial Campaign
02:56 – The Impact of Marketing on Brand Identity
05:48 – Sticking to Core Values in Advertising
06:48 – Thatβs it for today! Donβt forget to rate, review, and subscribe!