Polaroid & TikTok | Ahead of Their Time
Since humans have immortalised our lives in still and moving images, we have been equally obsessed with the urge to share it. The advent of the short video has fueled this desire further, making ‘shareability’ so much easier. The evolution of the short video industry has recorded the rise and fall of dozens of companies since the 1970s, but two companies stand out as remarkable gamechangers – early pioneer and instant photo legend Polaroid, and in more recent years, the mobile app TikTok.
About Ahead of Their Time
Delve into the business stories of ten pioneering companies in five different sectors – examining one who was an early predecessor that operated in a burgeoning market, and another, in today’s world that seems to have caught on to a winning formula. What are the lessons to be gleaned? And how their life-changing products and services have shaped the way we live, eat and connect.