Kat Mañalac is the head of YC’s Outreach team and advises early stage founders on their launches during the YC batch. She shares the multitude of ways to launch a product and how to get attention for them. Her talk provides tangible strategies and examples of startup launches and will change the way you think about launching.

Chapters
00:00 – Launching Your Startup
01:28 – When Should I Launch My Startup?
03:42 – One Sentence Pitch
05:19 – How to Create a Short Memorable Description
09:17 – When is the X for Y Construction Not Too Cliche?
12:05 – Types of Launches
20:43 – Summary