Today we are breaking down The Coca-Cola Company. On May 8th, 1886, Dr. John Pemberton brought this perfected syrup to Jacobs Pharmacy in downtown Atlanta, where the first glass of Coca-Cola was poured for five cents a glass. Today, more than 1. 9 billion servings per day of Coke are served worldwide.
To break down Coca-Cola, I’m joined by Freddie Lait, Founder and Managing Partner at Latitude Investment Management. We cover the business of Coca-Cola and how its bottling network is imperative to its capital-light business model. We discuss recent acquisitions like Costa Coffee & Body Armor and the Coca-Cola Company’s expansion beyond its flagship brands and products with legacy Coke representing just 50% of their offering. Please enjoy this breakdown of the Coca-Cola Company.
Show Notes
(00:00:00) – Introduction
(00:03:33) – (First question) – Exploring Coca-Cola’s unique business model
(00:05:57) – Comparing Coca-Cola’s size to its competitors
(00:07:30) – Delving into the history of the company
(00:12:28) – Contrasting a bottling business with brand building and distribution
(00:18:53) – Examining how Coca-Cola has maintained consistent growth and driven revenue
(00:23:49) – Discussing Coca-Cola’s 20% ownership of Monster Energy
(00:27:11) – Assessing Coca-Cola’s approach to capital allocation for value creation
(00:30:33) – Highlighting the most dynamic growth segment in Coca-Cola’s portfolio
(00:33:43) – Breaking down Coca-Cola’s business by region
(00:37:39) – Adjusting to emerging risks in the marketplace
(00:41:11) – Lessons learned from studying Coca Cola
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