The minivan once helped save Chrysler from total ruin in the 1980s, but now it’s relegated to a small portion of the automotive market despite fitting most customers’ desires in a car. Meanwhile, buyers scoop up sport utility vehicles and crossovers at an increasing rate. Automakers are now faced with the choice of whether they ought to keep selling these multi-purpose vehicles or manufacture more popular and profitable models.
Business Learning Community
“Become who you want to be.”