![Today, we will be breaking down Wix. We will explore how the company helped to lay the rails for small businesses to get on the Internet. We cover the development strategies that linked Wix to the creator economy. We touch on the evolution of the freemium business model, and we analyze what differentiates Wix as a one-stop-shop from an increasingly competitive market.<br /> <br />Our guest is Dave Ambrose. Dave is a seed-stage software investor focused on the skills and knowledge economy.<br /> <br /> For the full show notes, transcript, and links to the best content to learn more, check out the episode page here: https://www.joincolossus.com/episodes/92622910/ambrose-wix-the-internet-storefront<br /> -----<br /> This episode is brought to you by Tegus. We created Business Breakdowns to uncover the lessons and frameworks behind every business, and that's what makes Tegus our perfect launch partner. Much of the foundational prep for these episodes starts with research on the Tegus platform. <br /> <br /> With Tegus, you can learn everything you’d want to know about a company in an on-demand digital platform. Investors share their expert calls, allowing others to instantly access more than 15,000 calls on Coinbase, Hinge Health, Farfetch, or almost any company of interest. All you have to do is log in. If you're ready to go deeper on any company and you appreciate the value of primary research, head to tegus.co/breakdowns for a free trial.<br /> <br /> -----<br /> Business Breakdowns is a property of Colossus, Inc. For more episodes of Business Breakdowns, visit joincolossus.com/episodes.<br /> <br /> Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.<br /> <br /> Follow us on Twitter: @JoinColossus | @patrick_oshag | @jspujji | @zbfuss<br /> <br /> Show Notes<br /> [00:00:00] - Introduction<br /> [00:02:52] - [First question] - The customer journey on Wix<br /> [00:05:44] - How a businesses relationship with Wix progresses<br /> [00:09:24] - Revenue model for Wix <br /> [00:10:08] - The addition of the app marketplace to the Wix platform<br /> [00:13:06] - Their customer acquisition strategy<br /> [00:14:10] - A business that creates the rails for other businesses<br /> [00:16:52] - The stickiness of their customer base<br /> [00:18:47] - First major turning point - when Wix started charging customers<br /> [00:20:39] - Second major turning point - shift to mobile browsing and getting away from Flash<br /> [00:23:50] - The full landscape for website builders<br /> [00:28:13] - How the companies he invests in build their web presence and the challenges of building on Wix<br /> [00:30:52] - The Wix vs WordPress battle<br /> [00:33:41] - Wix’s horizontal integration strategy<br /> [00:37:14] - Being the rails for small businesses to get onto the internet<br /> [00:41:49] - What other business operators can learn from Wix<br /> [00:45:21] - What investors can learn from Wix<br /><br />#businessbreakdowns #Wix #podcast](https://media.thebusinessprofessor.com/wp-content/plugins/youtube-feed-pro/img/placeholder.png)
Today, we will be breaking down Wix. We will explore how the company helped to lay the rails for small businesses to get on the Internet. We cover the development strategies that linked Wix to the creator economy. We touch on the evolution of the freemium business model, and we analyze what differentiates Wix as a one-stop-shop from an increasingly competitive market.
Our guest is Dave Ambrose. Dave is a seed-stage software investor focused on the skills and knowledge economy.
Show Notes
[00:00:00] – Introduction
[00:02:52] – [First question] – The customer journey on Wix
[00:05:44] – How a businesses relationship with Wix progresses
[00:09:24] – Revenue model for Wix
[00:10:08] – The addition of the app marketplace to the Wix platform
[00:13:06] – Their customer acquisition strategy
[00:14:10] – A business that creates the rails for other businesses
[00:16:52] – The stickiness of their customer base
[00:18:47] – First major turning point – when Wix started charging customers
[00:20:39] – Second major turning point – shift to mobile browsing and getting away from Flash
[00:23:50] – The full landscape for website builders
[00:28:13] – How the companies he invests in build their web presence and the challenges of building on Wix
[00:30:52] – The Wix vs WordPress battle
[00:33:41] – Wix’s horizontal integration strategy
[00:37:14] – Being the rails for small businesses to get onto the internet
[00:41:49] – What other business operators can learn from Wix
[00:45:21] – What investors can learn from Wix